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New · For Mama

Everyone brings a gift for the baby.

Be the one who remembers her.

The First Hello Set — a cloud-soft robe for mama and a name swaddle for baby, boxed together for the day they finally meet.

Expecting mom in a purple butterfly robe holding up a matching name swaddle in a nursery
The First Hello Set · Robe + Name Swaddle
One box, two gifts For her and for baby
Cloud-soft, nursing-friendly Designed for the fourth trimester
Sizes S/M – L/XL Easy returns on unworn robes
Matches her baby's print Same watercolor world

For every chapter of her.

Three ways to shop For Mama — from the delivery-day gift to matching moments at home.

matching with mini

The delivery-day gift

The First Hello Set — a robe for her, a name swaddle for baby. The gift she opens before the hospital bag closes.

Pre-order the set
Fourth trimester

Nursing, made invisible

Cloud-soft gowns that work as hard at 3am as they look good at brunch — nursing access no one notices.

Coming soon
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Mommy & Me

Matching with mini

The pajama set for matching moment with her little baby and family.

Shop matching
Expecting mom in a rosewood butterfly robe with a matching butterfly name swaddle over her shoulder
Mommy & Me

Her robe. Baby's swaddle. The same watercolor world.

Every For Mama piece is cut from the same print families you already love — so the first photo together already matches.

Shop matching sets

The For Mama edit

Discover more thoughtful essentials for mom.

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