Personalized newborn gifts
Their first Christmas, with their name on it
Swaddles, gowns & gift sets in our new Christmas prints, personalized with your baby's name and made to order. Add the keepsake box to your order and it arrives ready to give.
Baby's first Christmas, made with their name.
Four new prints for the season. Every piece is made to order with your baby's name, and select prints come in matching pajamas for the whole family.
Pre-order · For Mama
A robe for her, a name swaddle for baby.
The First Hello Set pairs a maternity robe for Mama with a swaddle personalized with baby's name. Pre-orders are open now, expected to ship Oct 24–31.
Pre-order the First Hello Set
New · Embroidered keepsakes
Their name, stitched into a keepsake
A new way to remember their first season, for baby and for you. Your baby's name is embroidered with a motif from the collection and set in an oval frame for the nursery wall. Personal, in a quieter way.
One pattern, a world of matching moments
One print across every piece your baby loves - From swaddle to blanket to keepsake, perfectly paired for your little one.
Favorite Gift Pick
Loved by thousands of thoughtful gift-givers. Personalized, perfectly matched, and beautifully boxed - made to feel special from the very first moment.
Designed to be theirs.
Made to be kept.
Soft to hold, made to remember - from their first swaddle to the name sign they’ll never let go, each piece made just for them.
The Keepsake Box
Arrives ready to hand over.
Add the rigid keepsake box with raffia paper. No wrapping, no gift bag panic — it goes from doorstep to baby shower.
Add to any gift setBuild your own set
Start with a swaddle.
One name on everything.
Add the matching hat, bow and wooden sign so their name is on every piece of the set.
Start with a Swaddle
Bow Headband
Knotted Hat
Wooden Sign
Baby's First Christmas Photo Ideas
Get inspired by our sweetest ideas for your baby's first Christmas photos - made for tiny moments, big love, and memories that last.
Shop the look
Shop the look
A note from our founder
"I waited years to hold my daughter. When she finally arrived, I wanted even the smallest things to reflect how much she was loved. That's what we make here."
Sleepy nights, made a little more special
Soft pajamas made for tiny dreams, cozy cuddles, and all those sweet moments before bedtime. Personalize their pair with a name or special detail made just for your little one.
From real gift givers.
★ 4.9 average · photos from verified customers
"Grandchild Blessing with Love. The ultimate grandchild welcome home gift. Loved the personalized items. Great products, excellent customer service support, and quick turnaround with delivery. With two grandchildren definitely will be a repeat customer."
"Received baby bundle set and didn’t like the placement of the name on the headband and the customer service dept was very receptive and will correct immediately. Very appreciated with quick response and willingness to correct. Blanket is pretty, good quality and hat is adorable."
"swaddle is 100% the cutest, softest, beautiful thing I've ever seen. Beyond happy with it!!"
"Such nice material and so cute!"
"Great quality very soft and it’s exactly as advertised"
"I was very pleased with the product and the customer service that I received from this company."
"Absolutely gorgeous baby grow! Delivery was smooth communication was brilliant for updates. Made me feel at ease and will be ordering more! Absolutely stunning thanks again 💜 Leigh xx"
"Blanket turned out beautifully! Perfect gift."
Blog posts
Baby First Christmas: What to Actually Do on the Day
Somewhere in mid-November the question arrives: what do you actually do for a baby first Christmas? Most advice answers a different question — it hands you a shopping list. A list doesn't help you ...
Read more
Crib Sheet Size: What Size Do You Need and How Many?
Two mattress sizes, the one measurement people skip, and an honest number for how many sheets to keep on hand. Buying a crib sheet looks like the easiest item on the list. Then the mattress arrives...
Read more
Bassinet to Crib: How to Make the Move Without Changing Everything at Once
A calm, one-change-at-a-time plan for the move to a bigger bed — plus the one thing worth measuring first.
Read more