Personalized newborn gifts
Their first Christmas, with their name on it
Swaddles, gowns & gift sets in our new Christmas prints, personalized with your baby's name and made to order. Add the keepsake box to your order and it arrives ready to give.
Baby's first Christmas, made with their name.
Five new prints for the season. Every piece is made to order with your baby's name, and select prints come in matching pajamas for the whole family.
limited edition!
limited edition!
limited edition!
limited edition!
limited edition!
limited edition!
5 puppies to pick!
Pre-order · For Mama
A robe for her, a name swaddle for baby.
The First Hello Set pairs a maternity robe for Mama with a swaddle personalized with baby's name. Pre-orders are open now, expected to ship Oct 24–31.
Pre-order the First Hello Set
New · Embroidered keepsakes
Their name, stitched into a keepsake
A new way to remember their first season, for baby and for you. Your baby's name is embroidered with a motif from the collection and set in an oval frame for the nursery wall. Personal, in a quieter way.
One pattern, a world of matching moments
One print across every piece your baby loves - From swaddle to blanket to keepsake, perfectly paired for your little one.
Favorite Gift Pick
Loved by thousands of thoughtful gift-givers. Personalized, perfectly matched, and beautifully boxed - made to feel special from the very first moment.
Designed to be theirs.
Made to be kept.
Soft to hold, made to remember - from their first swaddle to the name sign they’ll never let go, each piece made just for them.
The Keepsake Box
Arrives ready to hand over.
Add the rigid keepsake box with raffia paper. No wrapping, no gift bag panic — it goes from doorstep to baby shower.
Add to any gift setBuild your own set
Start with a swaddle.
One name on everything.
Add the matching hat, bow and wooden sign so their name is on every piece of the set.
Start with a Swaddle
Bow Headband
Knotted Hat
Wooden Sign
Baby's First Christmas Photo Ideas
Get inspired by our sweetest ideas for your baby's first Christmas photos - made for tiny moments, big love, and memories that last.
Shop the look
Shop the look
A note from our founder
"I waited years to hold my daughter. When she finally arrived, I wanted even the smallest things to reflect how much she was loved. That's what we make here."
Sleepy nights, made a little more special
Soft pajamas made for tiny dreams, cozy cuddles, and all those sweet moments before bedtime. Personalize their pair with a name or special detail made just for your little one.
Blog posts
Infant Christmas Outfit: How to Choose by Age, Size and Print
How to choose an infant Christmas outfit: real sizes by age, six prints and their accent colors, dressing for a day out or a morning at home.
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Baby Thanksgiving Outfit: How to Dress Your Baby for a Long, Crowded Day
Planning a baby Thanksgiving outfit? How to dress for a cold car and a hot kitchen, handle spills and a dozen pairs of arms, and still get the one photo.
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Baby First Christmas: What to Actually Do on the Day
Somewhere in mid-November the question arrives: what do you actually do for a baby first Christmas? Most advice answers a different question — it hands you a shopping list. A list doesn't help you ...
Read more